Bringing together diversity and crossing cultural divides is a pathway to create shared value in our world, aligning purpose with profit. Leading private and social enterprises for over 25 years in multilateral, culturally diverse environments, Virginia is passionate about bringing to life innovations that impact our society, securing strategic partnerships between corporations, governments, and non-profits to deliver on social impact projects. Shared Value Initiative Hong Kong (SVIHK) is a non-profit organisation driving the purpose-led business movement in Hong Kong SAR and Mainland China. They are funded by leading companies to accelerate shared value creation by establishing long-lasting and profitable business models while addressing unmet societal needs. Their dedicated programmes and vivid ecosystem bring unlikely partnerships that simultaneously create economic and social value.