A leader, creative strategist and team player – Sarah took her brand, advertising, communications, media, digital and CRM experience to the ‘for purpose’ sector to create real impact where it was needed most. She once would have said that building a company (in her case a creative and media agency) from the ground up is one of the toughest and most rewarding challenges you can have, that is, until she jumped with both feet into the not-for-profit world.
All of which has led her here, to a simple belief that in order to solve the biggest, most entrenched and wicked problems we will need to think and act differently. "Businesses not just doing good but creating genuine shared value is, I believe, the great un-locker of next level social and environmental impact. And critically, this will not be at the expense of profit but rather a major contributor to it".